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UI design

Product strategy

User research

Measuring success

At Progression, we built a career development platform with the aim of enabling everyone to have a career that they love. During Q3 and Q4 2022, I worked on refining and improving the recognition feature, called “Wins”.

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Improving client engagement for veterinary clinics

Copywriting

Frontend development

Product marketing

Joining the pre-seed company as hire #3. Interviewing and working with veterinary professionals to understand how to improve client engagement and internal workflows. As well as, most importantly, helping them stay open during the pandemic so they can continue delivering care to all of our pets.

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Joining the pre-seed company as hire #2. Interviewing and working with people teams — to create bespoke automated onboarding experiences for new hires. Serving successful London scale-ups such as Monzo and CarWow — onboarding over 5,000 hires.

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A laptop and smart phone showing the new Personably marketing website design

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Iterating towards a personalised home feed

A/B Testing

Usability testing

ASOS is one of the leading fashion e-commerce websites for young adults in the world. Selling hundreds of brands, shipping to over a hundred countries worldwide. It has millions of visitors to its website and apps every day.

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Two smart phones showing a personalised ASOS home screen. Showing an order delivery section, a featured clothing collection and a personalised clothing collection.

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A collection of UI design work from throughout my career. This section is new, more coming soon…

I design digital product experiences, driven by research and data that meet business goals.

Work